SO YOU RUN A MARKETING AND PR COMPANY, THAT’S COOL! TELL US WHAT INSPIRED YOU to lead in THIS CAREER PATH?
For the last two years, my business partner, Michelle Wight and I have been working with a tight-knit group of local and regional clients who like to do things a bit differently, using our marketing experience and passion to really help them to drive sales, experiences and brand affinity through creating truly great brands, that have real visions and real stories, as well as innovative campaigns that utilise some of the newer marketing tactics – like experiential and influencer marketing – to captivate audiences.
I always hoped to work in a creative industry. I trained as a journalist at London College of Fashion and had planned to work for a magazine, but fell over to the 'dark side' of public relations working for a couple of boutique fashion PR agencies before moving in-house to a high-end fashion boutique in the trendy parts of East London. When I moved back home to Cayman, I worked in the PR team of Dart Real Estate, and then in financial services Marketing & Communications, where I met Michelle, and we built out the global marketing function for a well-known financial services provider
WORK NEVER ENDS DOES IT? TELL US WHERE YOU LIKE TO SPEND YOUR DAYS OFF TO RELAX AND ENJOY YOURSELF!
Hmm, days off? The fun never stops as a small business owner! When I’m not behind my computer, on a client shoot or prepping for an event, I love simply getting lost in a book in the sun – we’ve just moved back to South Sound, where I grew up, and we now have a pool and overlook the sound, which makes doing this really easy! I’m a real bookworm from childhood and, more recently, I’d really let reading slide in favour of the inevitable millennial bad habits, like too much screen time. My new year’s ‘resolution’ this year was to read a book a month – and so far, so good.
YOUR INSTAGRAM PROVES YOUR LOVE for style! GIVE US YOUR ISLAND SECRETS, WHERE DO YOU SHOP? NAME 3 PLACES AND GO!
For surprisingly good second hand, Carey’s Karma Closet (https://www.facebook.com/CareysKarmaCloset/) – I’m always amazed by the high fashion finds I dig up in there that are often in pristine condition. The Mercantile (https://www.facebook.com/themercantileky/) at the Grand Cayman Marriott Beach Resort for boutique swimwear brands like Made by Dawn and Solid & Striped, and handmade jewellery from UK designer Cabinet Jewellery (https://cabinetjewellery.com). And the local thrift stores for absolute gems for dress up parties (there’s always a dress up party in Cayman!) and Hesha for the accessories.